Un migrante è rimasto ucciso a Rosarno, in Calabria, a causa di un colpo d’arma da fuoco inflittogli da un carabiniere. Da quanto si apprende gli uomini delle forze dell’ordine erano intervenute per calmare una rissa tra giovani immigrati, quando nel tentativo di separare i contendenti, uno di loro è stato ferito con un coltello ad un occhio e sulla spalla. Il militare coinvolto ha quindi fatto fuoco uccidendo il migrante, ventisettenne, sul colpo.

A Rosarno si trova una delle più grandi tendopoli di migranti in Italia, colma di immigrati durante la stagione estiva per la raccolta delle arance nei campi calabresi. Centinaia i giovani africani che qui si rifugiano per lavorare, per poi trasferirsi in località balneari per vendere articoli in spiaggia.

700 morti nell’ultima settimana, decine di migliaia nell’ultimo anno, centinaia di migliaia quelli sbarcati sulle coste europee. Sono i migranti. Così almeno li conosciamo, questo sappiamo di loro: il colore della pelle, la giovane età, lo sguardo spaesato all’arrivo in Europa. Eppure è proprio in Europa che vogliono arrivare. Chi ha uno zaino, chi un vestito addosso, chi un paio di scarpe, alcuni hanno le ciabatte, altri ancora non ce le hanno, mentre tutti gli altri non hanno nemmeno i vestiti.

Arrivati in centinaia per ogni barcone, allo sbaraglio. Così gli avevamo visti anche arrivare dall’Albania post comunista all’inizio degli anni ’90. Prima erano in pochi, e sbarcavano su gommoni, poi hanno riempito una nave, e giustamente qualcuno qui in Italia l’ha chiamata invasione.

Anche Montanelli tra l’altro lo diceva: ‘Gli italiani hanno sempre accolto tutti, il razzismo non fa parte della nostra cultura,ma quando a migliaia sbarcano suole nostre coste si sta parlando di invasione’. Ma comunque, un’invasione che è una burla, senza cattiveria, senza malaffare, senza scopi precisi. Basta vederli i volti di questi che arrivano. Non hanno niente, e dove vogliono andare non lo sanno neanche loro: ‘In Francia’ dicono alcuni. Altri parlano di amici che vivono in Inghilterra, e altri preferiscono i paesi del Nord Europa.

Nessuno di questi vuole rimanere in Italia. Strano. Ma se fosse così quindi di che ci lamentiamo? Siamo una nazione di passaggio. Convinciamoci piuttosto quindi di essere approdo e non residenza, di essere parte del viaggio di questi migranti. Un giorno questa storia sarà ricordata, e raccontata.

Si chiama RoBoHon ed è l’ultima creazione del colosso giapponese Sharp in quanto a domotica. Il suo ruolo è duplice: da una parte è uno smartphone, dall’altra invece è assistente vocale, in grado di rispondere ad alcune richieste dell’utente come rispondere a messaggi, chiamare, collegarsi alle reti wi-fi o bluetooth di casa per controllare più dispositivi. Un proiettore permette anche di scattare foto e video ad altra risoluzione.

RoboHon è un passo in avanti per la corsa alla robotica delle grandi aziende elettroniche, cominciata con Amazon che aveva lanciato Echo, assistente multifunzione connesso alla rete, e Google Home, che sarà messo in commercio a breve da Google. Il RoBoHon della Sharp sarà disponibile però soltanto in Giappone, dove è in vendita dal 26 maggio, a un prezzo di 1800 dollari.

Papa Francesco ha incontrato oggi in Aula Nervi una ventina di youtuber provenienti da tutte le parti del mondo. Il papa ‘social’, così come molti lo definiscono, ha parlato ai giovani creatori di video produzioni la responsabilità del comunicare contenuti ad un pubblico vasto come è quello della rete, e quindi una responsabilità di linguaggio. Il papa ha detto che ha volte è meglio preferire il silenzio davanti a troppe parole, facendo anche alcune confidenze personali quali l’ammissione di non aver mai pensato alle dimissioni da pontefice.

Papa Francesco non è stato il primo, tra i pontefici, a comunicare in maniera social. Aveva già incominciato Benedetto XVI con l’apertura di un account Twitter ufficiale all’indirizzo @pontifex tuttora in uso a Bergoglio. Ed è stato proprio Bergoglio che si è avvicinato molto alle nuove tecnologie, e ai giovani, attirando anche dai parte dei più tradizionalisti.

Julian Assange, co-fondatore di Wikileaks esiliato dal 2012 all’interno dell’ambasciata ecuadoriana di Londra, ė intervenuto in collegamento con il Wired Next Feet di Milano, presso i giardini Montanelli.

Il giornalista australiano, che non può uscire fuori dalle mura dell’ambasciata ecuadoriana per non essere chiamato in giudizio della giustizia inglese, e soprattuto quella internazionale, ė responsabile della pubblicazione di centinaia di documenti riservati e segreti di tipo civile, militare o bancario.

Wikileaks – ha detto – ha mostrato come funziona il mondo. Secondo Assange lo scopo del portale ė quello di archiviare informazioni sugli stati  moderni.

Research in advertising is done in order to produce better advertisements that are more efficient in motivating customers to buy a product or a service. The research can be based on a particular advertising campaign or can be more generalized and based on how advertisements create an effect on people’s mind. Lots of approaches are involved to go about conducting an advertising research like economical, psychological, demographical and sociological.

When designing an advertisement for a particular product many things should be researched like where it should be displayed, whether the advertisement can be printed in newspapers or magazines or broadcasted on television or radio or published on the Internet. Many methods are undertaken to collect relevant information. The research itself is of two kinds, syndicated and customized. Syndicated research is a single research done by the company that is available to other companies as well. Customized research is research based on certain criteria and is done for a particular company and its results are available to only that company. Pre-testing or copy testing is a type of customized research that determines the in-market efficiency of an advertisement before it is released or before the final production.

The more the pre-testing is done the more likely that it will be a successful advertisement and each pre-testing should be applied number of times.

This can done by studying the level of attention the customers have, motivation, brand linkage, communication and entertainment. Flow of emotions and flow of attention are broken down and studied individually. The results are applied on the advertisement that is still being developed to recognize the weak points and replace them. A reliable feedback loop can guide the researchers, client and the agency to work in harmony. Tests should be applied during the storyboard stage of ad making. This is an early stage and the results are highly predictive. During this process images are selected and used as integrated campaign print ad.

Research In Advertising

Post-testing or ad tracking studies are either syndicated or customized. Studies are done over a period of time or continuously. The in-market research is done to understand a brands linkage, performance, awareness, and preference along with product attitudes and usage. They are done by, conducting interviews either on phone or Internet. Testing the finished advertisement provides the confidence and gives an idea whether it is following the strategy. All the above studies should facilitate the client’s advertisement development make the end product easier to achieve. The study should contain rational information having not only surface knowledge but also provide deep in-sight that will open window to a customer’s mind. The customer, too, should provide precise information based on facts and not based on imaginary thinking and self-delusion. He should be able to explain the role of advertisement in the whole marketing plan. Working in vacuum doesn’t get the desired result.

The basis is to provide in-depth understanding about the consumers for improving on the advertisement techniques and other marketing decisions. The traditional methods of qualitative and quantitative techniques have been improved to analyze the information with good insight. The rapidly changing likes and needs of the customers are difficult to track, but should be studied in order to increase the quality of advertisement. The changes are because of the huge number of options offered to them by the market.

Research in advertising is done in order to produce better advertisements that are more efficient in motivating customers to buy a product or a service. The research can be based on a particular advertising campaign or can be more generalized and based on how advertisements create an effect on people’s mind. Lots of approaches are involved to go about conducting an advertising research like economical, psychological, demographical and sociological.

When designing an advertisement for a particular product many things should be researched like where it should be displayed, whether the advertisement can be printed in newspapers or magazines or broadcasted on television or radio or published on the Internet. Many methods are undertaken to collect relevant information. The research itself is of two kinds, syndicated and customized. Syndicated research is a single research done by the company that is available to other companies as well. Customized research is research based on certain criteria and is done for a particular company and its results are available to only that company. Pre-testing or copy testing is a type of customized research that determines the in-market efficiency of an advertisement before it is released or before the final production.

The more the pre-testing is done the more likely that it will be a successful advertisement and each pre-testing should be applied number of times.

This can done by studying the level of attention the customers have, motivation, brand linkage, communication and entertainment. Flow of emotions and flow of attention are broken down and studied individually. The results are applied on the advertisement that is still being developed to recognize the weak points and replace them. A reliable feedback loop can guide the researchers, client and the agency to work in harmony. Tests should be applied during the storyboard stage of ad making. This is an early stage and the results are highly predictive. During this process images are selected and used as integrated campaign print ad.

Research In Advertising

Post-testing or ad tracking studies are either syndicated or customized. Studies are done over a period of time or continuously. The in-market research is done to understand a brands linkage, performance, awareness, and preference along with product attitudes and usage. They are done by, conducting interviews either on phone or Internet. Testing the finished advertisement provides the confidence and gives an idea whether it is following the strategy. All the above studies should facilitate the client’s advertisement development make the end product easier to achieve. The study should contain rational information having not only surface knowledge but also provide deep in-sight that will open window to a customer’s mind. The customer, too, should provide precise information based on facts and not based on imaginary thinking and self-delusion. He should be able to explain the role of advertisement in the whole marketing plan. Working in vacuum doesn’t get the desired result.

The basis is to provide in-depth understanding about the consumers for improving on the advertisement techniques and other marketing decisions. The traditional methods of qualitative and quantitative techniques have been improved to analyze the information with good insight. The rapidly changing likes and needs of the customers are difficult to track, but should be studied in order to increase the quality of advertisement. The changes are because of the huge number of options offered to them by the market.

Research in advertising is done in order to produce better advertisements that are more efficient in motivating customers to buy a product or a service. The research can be based on a particular advertising campaign or can be more generalized and based on how advertisements create an effect on people’s mind. Lots of approaches are involved to go about conducting an advertising research like economical, psychological, demographical and sociological.

When designing an advertisement for a particular product many things should be researched like where it should be displayed, whether the advertisement can be printed in newspapers or magazines or broadcasted on television or radio or published on the Internet. Many methods are undertaken to collect relevant information. The research itself is of two kinds, syndicated and customized. Syndicated research is a single research done by the company that is available to other companies as well. Customized research is research based on certain criteria and is done for a particular company and its results are available to only that company. Pre-testing or copy testing is a type of customized research that determines the in-market efficiency of an advertisement before it is released or before the final production.

The more the pre-testing is done the more likely that it will be a successful advertisement and each pre-testing should be applied number of times.

This can done by studying the level of attention the customers have, motivation, brand linkage, communication and entertainment. Flow of emotions and flow of attention are broken down and studied individually. The results are applied on the advertisement that is still being developed to recognize the weak points and replace them. A reliable feedback loop can guide the researchers, client and the agency to work in harmony. Tests should be applied during the storyboard stage of ad making. This is an early stage and the results are highly predictive. During this process images are selected and used as integrated campaign print ad.

Research In Advertising

Post-testing or ad tracking studies are either syndicated or customized. Studies are done over a period of time or continuously. The in-market research is done to understand a brands linkage, performance, awareness, and preference along with product attitudes and usage. They are done by, conducting interviews either on phone or Internet. Testing the finished advertisement provides the confidence and gives an idea whether it is following the strategy. All the above studies should facilitate the client’s advertisement development make the end product easier to achieve. The study should contain rational information having not only surface knowledge but also provide deep in-sight that will open window to a customer’s mind. The customer, too, should provide precise information based on facts and not based on imaginary thinking and self-delusion. He should be able to explain the role of advertisement in the whole marketing plan. Working in vacuum doesn’t get the desired result.

The basis is to provide in-depth understanding about the consumers for improving on the advertisement techniques and other marketing decisions. The traditional methods of qualitative and quantitative techniques have been improved to analyze the information with good insight. The rapidly changing likes and needs of the customers are difficult to track, but should be studied in order to increase the quality of advertisement. The changes are because of the huge number of options offered to them by the market.

Research in advertising is done in order to produce better advertisements that are more efficient in motivating customers to buy a product or a service. The research can be based on a particular advertising campaign or can be more generalized and based on how advertisements create an effect on people’s mind. Lots of approaches are involved to go about conducting an advertising research like economical, psychological, demographical and sociological.

When designing an advertisement for a particular product many things should be researched like where it should be displayed, whether the advertisement can be printed in newspapers or magazines or broadcasted on television or radio or published on the Internet. Many methods are undertaken to collect relevant information. The research itself is of two kinds, syndicated and customized. Syndicated research is a single research done by the company that is available to other companies as well. Customized research is research based on certain criteria and is done for a particular company and its results are available to only that company. Pre-testing or copy testing is a type of customized research that determines the in-market efficiency of an advertisement before it is released or before the final production.

The more the pre-testing is done the more likely that it will be a successful advertisement and each pre-testing should be applied number of times.

This can done by studying the level of attention the customers have, motivation, brand linkage, communication and entertainment. Flow of emotions and flow of attention are broken down and studied individually. The results are applied on the advertisement that is still being developed to recognize the weak points and replace them. A reliable feedback loop can guide the researchers, client and the agency to work in harmony. Tests should be applied during the storyboard stage of ad making. This is an early stage and the results are highly predictive. During this process images are selected and used as integrated campaign print ad.

Research In Advertising

Post-testing or ad tracking studies are either syndicated or customized. Studies are done over a period of time or continuously. The in-market research is done to understand a brands linkage, performance, awareness, and preference along with product attitudes and usage. They are done by, conducting interviews either on phone or Internet. Testing the finished advertisement provides the confidence and gives an idea whether it is following the strategy. All the above studies should facilitate the client’s advertisement development make the end product easier to achieve. The study should contain rational information having not only surface knowledge but also provide deep in-sight that will open window to a customer’s mind. The customer, too, should provide precise information based on facts and not based on imaginary thinking and self-delusion. He should be able to explain the role of advertisement in the whole marketing plan. Working in vacuum doesn’t get the desired result.

The basis is to provide in-depth understanding about the consumers for improving on the advertisement techniques and other marketing decisions. The traditional methods of qualitative and quantitative techniques have been improved to analyze the information with good insight. The rapidly changing likes and needs of the customers are difficult to track, but should be studied in order to increase the quality of advertisement. The changes are because of the huge number of options offered to them by the market.

Research in advertising is done in order to produce better advertisements that are more efficient in motivating customers to buy a product or a service. The research can be based on a particular advertising campaign or can be more generalized and based on how advertisements create an effect on people’s mind. Lots of approaches are involved to go about conducting an advertising research like economical, psychological, demographical and sociological.

When designing an advertisement for a particular product many things should be researched like where it should be displayed, whether the advertisement can be printed in newspapers or magazines or broadcasted on television or radio or published on the Internet. Many methods are undertaken to collect relevant information. The research itself is of two kinds, syndicated and customized. Syndicated research is a single research done by the company that is available to other companies as well. Customized research is research based on certain criteria and is done for a particular company and its results are available to only that company. Pre-testing or copy testing is a type of customized research that determines the in-market efficiency of an advertisement before it is released or before the final production.

The more the pre-testing is done the more likely that it will be a successful advertisement and each pre-testing should be applied number of times.

This can done by studying the level of attention the customers have, motivation, brand linkage, communication and entertainment. Flow of emotions and flow of attention are broken down and studied individually. The results are applied on the advertisement that is still being developed to recognize the weak points and replace them. A reliable feedback loop can guide the researchers, client and the agency to work in harmony. Tests should be applied during the storyboard stage of ad making. This is an early stage and the results are highly predictive. During this process images are selected and used as integrated campaign print ad.

Research In Advertising

Post-testing or ad tracking studies are either syndicated or customized. Studies are done over a period of time or continuously. The in-market research is done to understand a brands linkage, performance, awareness, and preference along with product attitudes and usage. They are done by, conducting interviews either on phone or Internet. Testing the finished advertisement provides the confidence and gives an idea whether it is following the strategy. All the above studies should facilitate the client’s advertisement development make the end product easier to achieve. The study should contain rational information having not only surface knowledge but also provide deep in-sight that will open window to a customer’s mind. The customer, too, should provide precise information based on facts and not based on imaginary thinking and self-delusion. He should be able to explain the role of advertisement in the whole marketing plan. Working in vacuum doesn’t get the desired result.

The basis is to provide in-depth understanding about the consumers for improving on the advertisement techniques and other marketing decisions. The traditional methods of qualitative and quantitative techniques have been improved to analyze the information with good insight. The rapidly changing likes and needs of the customers are difficult to track, but should be studied in order to increase the quality of advertisement. The changes are because of the huge number of options offered to them by the market.

Research in advertising is done in order to produce better advertisements that are more efficient in motivating customers to buy a product or a service. The research can be based on a particular advertising campaign or can be more generalized and based on how advertisements create an effect on people’s mind. Lots of approaches are involved to go about conducting an advertising research like economical, psychological, demographical and sociological.

When designing an advertisement for a particular product many things should be researched like where it should be displayed, whether the advertisement can be printed in newspapers or magazines or broadcasted on television or radio or published on the Internet. Many methods are undertaken to collect relevant information. The research itself is of two kinds, syndicated and customized. Syndicated research is a single research done by the company that is available to other companies as well. Customized research is research based on certain criteria and is done for a particular company and its results are available to only that company. Pre-testing or copy testing is a type of customized research that determines the in-market efficiency of an advertisement before it is released or before the final production.

The more the pre-testing is done the more likely that it will be a successful advertisement and each pre-testing should be applied number of times.

This can done by studying the level of attention the customers have, motivation, brand linkage, communication and entertainment. Flow of emotions and flow of attention are broken down and studied individually. The results are applied on the advertisement that is still being developed to recognize the weak points and replace them. A reliable feedback loop can guide the researchers, client and the agency to work in harmony. Tests should be applied during the storyboard stage of ad making. This is an early stage and the results are highly predictive. During this process images are selected and used as integrated campaign print ad.

Research In Advertising

Post-testing or ad tracking studies are either syndicated or customized. Studies are done over a period of time or continuously. The in-market research is done to understand a brands linkage, performance, awareness, and preference along with product attitudes and usage. They are done by, conducting interviews either on phone or Internet. Testing the finished advertisement provides the confidence and gives an idea whether it is following the strategy. All the above studies should facilitate the client’s advertisement development make the end product easier to achieve. The study should contain rational information having not only surface knowledge but also provide deep in-sight that will open window to a customer’s mind. The customer, too, should provide precise information based on facts and not based on imaginary thinking and self-delusion. He should be able to explain the role of advertisement in the whole marketing plan. Working in vacuum doesn’t get the desired result.

The basis is to provide in-depth understanding about the consumers for improving on the advertisement techniques and other marketing decisions. The traditional methods of qualitative and quantitative techniques have been improved to analyze the information with good insight. The rapidly changing likes and needs of the customers are difficult to track, but should be studied in order to increase the quality of advertisement. The changes are because of the huge number of options offered to them by the market.

Research in advertising is done in order to produce better advertisements that are more efficient in motivating customers to buy a product or a service. The research can be based on a particular advertising campaign or can be more generalized and based on how advertisements create an effect on people’s mind. Lots of approaches are involved to go about conducting an advertising research like economical, psychological, demographical and sociological.

When designing an advertisement for a particular product many things should be researched like where it should be displayed, whether the advertisement can be printed in newspapers or magazines or broadcasted on television or radio or published on the Internet. Many methods are undertaken to collect relevant information. The research itself is of two kinds, syndicated and customized. Syndicated research is a single research done by the company that is available to other companies as well. Customized research is research based on certain criteria and is done for a particular company and its results are available to only that company. Pre-testing or copy testing is a type of customized research that determines the in-market efficiency of an advertisement before it is released or before the final production.

The more the pre-testing is done the more likely that it will be a successful advertisement and each pre-testing should be applied number of times.

This can done by studying the level of attention the customers have, motivation, brand linkage, communication and entertainment. Flow of emotions and flow of attention are broken down and studied individually. The results are applied on the advertisement that is still being developed to recognize the weak points and replace them. A reliable feedback loop can guide the researchers, client and the agency to work in harmony. Tests should be applied during the storyboard stage of ad making. This is an early stage and the results are highly predictive. During this process images are selected and used as integrated campaign print ad.

Research In Advertising

Post-testing or ad tracking studies are either syndicated or customized. Studies are done over a period of time or continuously. The in-market research is done to understand a brands linkage, performance, awareness, and preference along with product attitudes and usage. They are done by, conducting interviews either on phone or Internet. Testing the finished advertisement provides the confidence and gives an idea whether it is following the strategy. All the above studies should facilitate the client’s advertisement development make the end product easier to achieve. The study should contain rational information having not only surface knowledge but also provide deep in-sight that will open window to a customer’s mind. The customer, too, should provide precise information based on facts and not based on imaginary thinking and self-delusion. He should be able to explain the role of advertisement in the whole marketing plan. Working in vacuum doesn’t get the desired result.

The basis is to provide in-depth understanding about the consumers for improving on the advertisement techniques and other marketing decisions. The traditional methods of qualitative and quantitative techniques have been improved to analyze the information with good insight. The rapidly changing likes and needs of the customers are difficult to track, but should be studied in order to increase the quality of advertisement. The changes are because of the huge number of options offered to them by the market.